Li Lee

With two decades of extensive experience in cross-border e-commerce retail, Li Lie is an expert in full-category operations and product development across major platforms such as Amazon, eBay, Walmart, and Shopify. He excels at global market expansion and cross-channel business integration, and is highly skilled in the systematic practice and innovative application of the Amoeba Management model. Li is adept at driving organizational transformation and performance optimization to elevate overall business efficiency and team outcomes.

He holds a Doctorate in Management from City University of Hong Kong and is an active member of Young Presidents’ Organization (YPO) in both the EWE Chapter and the Shanghai Chapter. Li consistently bridges academic theory with business practice, driving enterprise growth and strategic transformation with impact and vision.