Metta Murdaya
Metta Murdaya was born in Jakarta, Indonesia, and spent much of her youth between San Francisco, Jakarta, and Singapore. She is currently based in New York City and Jakarta. Metta graduated from the University of California, Berkeley in 1997 with a double Bachelor’s degree in Cognitive Science and Architecture, and earned her MBA in Finance and Management from NYU Stern School of Business in 2002.
Metta has a background in operations, consulting, and general management within the branded consumer goods sector. She has worked with large global companies including Home Depot and Nike, and has also served as a consultant to women- and minority-owned businesses. In 2006, she founded JUARA in New York, an award-winning skincare brand inspired by Indonesia’s Jamu wellness traditions, with offices in New York, Singapore, and Jakarta.
In parallel, Metta is actively involved in her family business in Indonesia, PT. CCM, a privately owned diversified conglomerate operating across property development, construction, IT, agribusiness, and hospitality. Her focus centers on future business strategy and human capital talent management.
Metta is the author of Jamu Lifestyle, a Gourmand Award–winning book that introduces Indonesia’s holistic wellness traditions through a joyful, accessible approach to self-care. She is also a wellness speaker and a committee member of the Global Wellness Institute’s Aesthetic Wellness Initiative.
She is passionate about leadership development and the responsible application of AI for the improvement of humanity. Metta previously served as Chairman and Board Member of the Southeast Asian Leadership Academy (SEALA) Program and is currently a Board Member of Solve Education!, an education technology company. She is an active member of the Young Presidents’ Organization (YPO).
Her hobbies include singing, traveling, and continuously pushing her boundaries to learn new things.
Skills & Areas Of Focus
– Leadership Development (Personal/Professional)
– Wellness (Jamu, Aesthetics, Tech, Integrative Medicine)
– Entrepreneurship / Brand Building
– Beauty/Consumer Goods Industry
– Human Capital Development (Organizations)
– Design Thinking / Customer Journey
– Certified AI Trainer Vjal Instititure / Educator – Indonesia
– International Partnerships
– Giving Back (Mentoring, Operating, & Collaborating)